About
Your Broker/Office Website Product
Overview
- A comprehensive
package of fully integrated, website business solutions designed
specifically for brokers and their agents.
- Designed
so that the brokerage and agent Websites work together to keep
your company operating at peak efficiency and profitability.
- Websites
are powerful tools for generating leads, as well as generating
revenue and recruiting top agents
Overview:
Broker Website
- Brokers
work with our design team to create and maintain a unique brand
on the internet.
- Brokers
are given control rights that can be set at varying levels from
administrator to agents, to assure compliance at all levels.
- Broker designated
administrators can have control of website branding, content and
reports for the brokerage site, and may administer and provide
content for easy agent site usage.
Overview:
Agent Options
- Participation
levels for agents vary from a single web page presence to multiple
content pages displaying all of an agent’s listings.
- Agents use
the built-in editor to manipulate a variety of template packages
to create their own identity within their sites, while maintaining
the broker’s brand through the design.
State-of-the
art lead routing and tracking
- Broker website
captures leads at a configurable level setting, either upon use
of site property saving features or prior to viewing property
details or tours
- Broker site
may assign leads by a variety of criteria, such as location, property
type, language, or any group you create.
- Broker site
may assign leads using a round-robin group, with option to limit
time to accept or reject before retracted and reassigned automatically.
- Broker assigned
administrator’s ability to track round-robin assigned leads
helps assure consumers receive proper, timely follow up.
- Agent sites
may have independently configurable level settings for lead capture,
either upon use of site property saving feature or prior to viewing
of property details
- Agent sites
capture leads for that agent, and can be set to automatically
accept leads and start the consumer on a variety of provided email
campaigns or custom designed campaigns.
Product
Main Features:
- Completely
managed and hosted broker and agent website solution.
- Auto-update
of all company listings on both broker and agent websites, including
where IDX content available, all MLS listings for all companies.
- Option available
to integrate your brokerage with partner affiliates and 3rd party
vendor services.
- Custom look
and feel offerings for effective branding and local relevancy.
- Quality
lead generation and management.
- Consumer-centric
information and services include additional lead capture tools,
with various forms such as relocation info request, cma request
and schedule viewings.
- Powerful
agent recruitment and retention channel, as every MLS listing
can be searchable from even a new agent’s website, which
can be setup in minutes with it’s own unique URL.
- Variety
of reporting levels for organization, agent and listing performance
and productivity.
- Professional
websites can be personalized to your agents, while still maintaining
company branding. nInnovative property search functionality.
- Time tested
lead generation system, with variety of new controls available
to broker and agent for setting registration level.
Additional
Product Features:
- Agent sites
offer dynamic content modules for “All My Listings”
and automatic rotating “Featured Listing”.
- Broker and
Agent sites offer “UNO” marketing feature, where every
listing has its own direct url, to enhance yard signage and print
marketing campaigns.
- Search Engine
Optimization controls available for Broker and Agent sites, offering
customization of page titles, keywords, and descriptions for entire
site plus specific pages.
- Integrated
Management Center product offers brokers and agents an option
for company intranet use, as a central location for announcements,
forms storage, and direct messaging between agents.
User
Guides and Reference
- Understanding
Your Website – basic reference especially for new agents
to acquaint them with their site capabilities
- Intro
Manual – guide used in our Intro To Your Website training
class, which teaches the basics of logging in, adding photos and
contact info, adding content, and changing templates.
- Attract
Retain Manual – guide used in our Advanced Website Training
class, which teaches the basics of lead and contact management.
- Frequently
Asked Questions – brief reference to answer the questions
most commonly asked by agents to support.
- Website
Content Tips – brief reference for the agent ready to
add their own content to their website.
- Broker/Office
Sys Admin Guide – manual for the office/system administrator
illustrating capabilities of their login beyond a typical agent
login, such as managing office content and leads, setting lead
groups and rotation, and supervising agent content and lead followup.
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